There's an embarrassment of riches in this city in terms of artistic talent. But few people possess a combination of creative skills and sales acumen. It's not always an easy blend. This is where I hope Wise Daughters can make a difference in 2012.
Since mid-2010, I've been offering workshops on The Art of Selling, to help makers with the often daunting business side of things. It's on the schedule again Jan 18, followed in the coming weeks by The Art of Marketing via Social Media (levels 1 & 2) and then Craft Fair How-To, each presented by crafters with a wealth of understanding in these areas. This cluster of workshops will really help equip handmakers with tools and tips for success in this very tough line of work. One of the most valuable aspects of these workshops, I think, is the chance to get feedback and share ideas with peers, since many of us work in isolation.
I've also decided to move forward with more consulting for crafters. I do quite a lot of it anyway, as part of the process of negotiating with artists who approach the shop, and I enjoy sharing what I've learned over the past 3 years. So I'm offering 30 minutes of free one-on-one consultation with handmakers who want help pricing, packaging and promoting their wares. I'll give you an honest opinion and help you determine where to focus your energy (besides making things). Some people are great at selling themselves, others would rather crawl under a rock. I can't change your disposition, but I can help you improve your written materials, for example, so your message is clear. Then maybe you can get your gregarious best friend to be your front man or woman at shows and sales!
If you'd like to know more, check out the workshop details at www.wisedaughters.com or shoot me an email at crafts@wisedaughters.com.
Mary
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